| <H1> Entrepreneurship Essentials The free OER textbook for Introduction to Entrepreneurship </H1> |
| <H2> Free online. Affordable in print. Open in every format. </H2> |
| <H2> One entrepreneurial journey, four parts, eight modules </H2> |
| <H2> Every student succeeds, whether or not they launch a venture </H2> |
| <H2> Every module opens with an entrepreneur who's done it </H2> |
| <H2> Adopt it in a week, not a semester </H2> |
| <H2> Everything you need, nothing to buy </H2> |
| <H2> Dr. Greg Watson </H2> |
| <H2> The book is the beginning </H2> |
| <H3> Read online, free </H3> |
| <H3> Free PDF download </H3> |
| <H3> EPUB for e-readers </H3> |
| <H3> Print edition on Amazon </H3> |
| <H3> Campus bookstore orders </H3> |
| <H3> Canvas & LMS course package </H3> |
| <H3> Discover: Seeing Opportunity </H3> |
| <H3> Design: Shaping the Venture </H3> |
| <H3> Test: Proving What's True </H3> |
| <H3> Launch: Deciding & Pitching </H3> |
| <H3> Skills Track </H3> |
| <H3> Venture Track </H3> |
| <H3> Integration Checkpoint </H3> |
| <H3> Module 1: Entrepreneurial Foundation & Opportunity Awareness </H3> |
| <H3> Module 2: Customer Discovery & Problem Validation </H3> |
| <H3> Module 3: Business Model Design & Strategic Thinking </H3> |
| <H3> Module 4: Design Thinking & Solution Development </H3> |
| <H3> Module 5: Experimentation & Validation </H3> |
| <H3> Module 6: Financial Modeling & Viability </H3> |
| <H3> Module 7: Iteration & Strategic Decision-Making </H3> |
| <H3> Module 8: Pitching & Entrepreneurial Storytelling </H3> |
| <H3> Faculty workshops </H3> |
| <H3> Venture programs </H3> |
| <H3> More titles </H3> |
| <H3> Get updates when new modules and resources go live </H3> |
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